Market share for private label products is now at 16.9 percent – a growing figure, but one that is still much lower than many other countries.
The top growth categories were pizza and snacks, followed by flour, dry vegetables, and grains*.
Store brand performance continues to be strong in commodity categories – and is lowest where manufacturers have differentiated through product innovation and strong brand support.
*All sales are counted in food, drug, and mass-merchandisers,
with the exception of Walmart.