Private Label Sales up 7.4% for the Year

Recessions are good news for private label brands.   Consumer purchases were up by 7.4% to $85.9 billion for 12 months (ending July 11, 2009) – according to ACNielson.

Market share for private label products is now at 16.9 percent – a growing figure, but one that is still much lower than many other countries.

The top growth categories were pizza and snacks, followed by flour, dry vegetables, and grains*. 

Store brand performance continues to be strong in commodity categories – and is lowest where manufacturers have differentiated through product innovation and strong brand support.

 

*All sales are counted in food, drug, and mass-merchandisers, with the exception of Walmart.