I’m always a little suspicious of surveys that are sponsored by organizations that will directly benefit by the results being skewed a certain way, but this seems to be consistent with other reports.
This particular survey was commissioned by the Private Label Manufacturer’s Association.
1. Well into the recession, shoppers continue to forsake national brands for
The poll found that 35% of shoppers are trying store brand products for the first time in categories where they had previously only purchased national brand items. Among this group,
94% say these store brand products compare “favorably” to their previous choice.
2. Nine in 10 shoppers will stick with store brands when recession is over.
91% of shoppers in the survey say they believe they are going to continue buying store
brand products even after the recession ends. Only 8% of the consumers polled said they
intend to stop buying private label.Download the Survey