I’m always a little suspicious of surveys that are sponsored by organizations that will directly benefit by the results being skewed a certain way, but this seems to be consistent with other reports.
This particular survey was commissioned by the Private Label Manufacturer’s Association.
1. Well into the recession, shoppers continue to
forsake national brands for
store brands.
The poll found that
35% of shoppers are trying store brand products for the first time in
categories where they had previously only purchased national brand items. Among
this group,
94% say these store
brand products compare “favorably” to their previous choice.
2. Nine in 10 shoppers will stick with store brands
when recession is over.
91% of shoppers in
the survey say they believe they are going to continue buying store
brand products even
after the recession ends. Only 8% of the consumers polled said they
intend to stop buying private
label.
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