Walmart Great Value?
Absolutely. It's one of the top brands of the year, with Andrea Thomas overseeing the stewardship of the Great Value private label.
The re-staging of the Great Value brand began in April, and two months in, Walmart's private label share was already up .02 percentage points.
Expect this to continue, as they have clearly differentiated themselves with new, crisp packaging that stands out from the crowd of branded manufacturer alternatives.
Marketing costs remain low, as Walmart focuses efforts internally through in-store promotions. According to Ad Age, they've also started to branch out into social media by courting bloggers.
It's this type of marketing savvy that propelled Walmart's Old Roy brand to surpass Purina as the top selling dog food in the nation years ago.
Read the Ad Age article
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