Grocery store brands come out on top

Ouch!  A one-two punch by the San Francisco Chronicle. 

Not only have they named their column "Taster's Choice" (owned by Nestle), but they've also announced the results of recent consumer taste testing, where five experienced panelists - local chefs, cookbook authors, and food professionals - do blind taste testings on various food products based on texture, appearance, and taste.

The findings?  Time and time again the grocery brands come out on top.

I wonder how many of these products are manufactured by the very companies they are competing against? 

Read the full results

Comments

[Steven Johnson]

Private label brands are building a brand and space for themselves. Consumers are responing to the quality and the new brand space in a positive way! Grocerant ready-to-eat and ready-to-heat food will be next.

[David Smania]

Thanks for the comments Steve. We're definitely seeing more and more consumers embracing private label food products. Interestingly enough, the percentage of private label consumption is still relatively low compared to other countries. The true impact is yet to be felt.