« 2009: The Year of Private Label | Main | Walmart aims to cut supply chain cost through direct purchasing »

12/28/2009

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Steven Johnson

Private label brands are building a brand and space for themselves. Consumers are responing to the quality and the new brand space in a positive way! Grocerant ready-to-eat and ready-to-heat food will be next.

David Smania

Thanks for the comments Steve. We're definitely seeing more and more consumers embracing private label food products. Interestingly enough, the percentage of private label consumption is still relatively low compared to other countries. The true impact is yet to be felt.

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