About BrandKillers.com
BrandKillers was created for marketing professionals in the food and beverage industry. Despite the attention-grabbing name, BrandKillers was created not to scare, but to share.
This is a blog that will track recent developments in private label brands as they compete head-to-head with traditional branded product manufacturers.
While competition certainly exists between branded manufacturers, private label alternatives often represent an even bigger, and often underestimated threat.
Because of this, I welcome and highly encourage all marketers to share your thoughts and opinions. You can do this in the comments section, or as a "guest blogger", where I can post your contributions under your name or with full anonymity.
As food and beverage marketers, we're all in this together. As branded products are slowly displaced by store brands and private label manufacturers, it will have a deep, resonating effect on our industry.
If you are a VP or director of marketing - you'll be effected. If you're a brand manager, clearly this will impact you. And if you're an ad agency, this hits right at the center of your heart.
As a marketing professional, I run a website (Foodservice.com) that promotes branded product exclusively. Because of this, I have a vested interest in helping branded manufacturers do everything they can to remain competitive and profitable within the $564 billion dollar foodservice industry (with represents nearly 50% of the food dollar).
I expect that as I start this blog, I will be a lone wolf in reporting for a while. But this topic is too large to ignore. We must work together to face the economic realities of today.
BrandKillers is the first step in that direction.
BrandKillers was created for marketing professionals in the food and beverage industry. Despite the attention-grabbing name, BrandKillers was created not to scare, but to share.
This is a blog that will track recent developments in private label brands as they compete head-to-head with traditional branded product manufacturers.
While competition certainly exists between branded manufacturers, private label alternatives often represent an even bigger, and often underestimated threat.
Because of this, I welcome and highly encourage all marketers to share your thoughts and opinions. You can do this in the comments section, or as a "guest blogger", where I can post your contributions under your name or with full anonymity.
As food and beverage marketers, we're all in this together. As branded products are slowly displaced by store brands and private label manufacturers, it will have a deep, resonating effect on our industry.
If you are a VP or director of marketing - you'll be effected. If you're a brand manager, clearly this will impact you. And if you're an ad agency, this hits right at the center of your heart.
As a marketing professional, I run a website (Foodservice.com) that promotes branded product exclusively. Because of this, I have a vested interest in helping branded manufacturers do everything they can to remain competitive and profitable within the $564 billion dollar foodservice industry (with represents nearly 50% of the food dollar).
I expect that as I start this blog, I will be a lone wolf in reporting for a while. But this topic is too large to ignore. We must work together to face the economic realities of today.
BrandKillers is the first step in that direction.
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